Nature Provides Many Ingredients to Solve Everyday Problems
When Melaleuca first opened its doors in 1985, its original focus was to sell products containing Melaleuca Oil. Melaleuca Oil has the unique ability to help solve several minor skin conditions including various rashes, minor burns, insect bites, superfi cial cuts, and abrasions. With seven powerful attributes, Melaleuca Oil was a 100% natural solution that provided an eff ective alternative to these common problems.
Based on its initial success, Melaleuca moved beyond Melaleuca Oil and began offering a variety of naturally based wellness products ranging from cosmetics to candles. By partnering with renowned scientists and utilizing its own research staff of PhDs and other experts, Melaleuca broke new ground in developing hundreds of formulas that relied on new combinations of more naturally derived ingredients.
Each advancement was based on the needs of Melaleuca’s customers. As concerns arose concerning the safety of traditional home cleansers, Melaleuca took the initiative and created EcoSense by Melaleuca, a line of effective cleaners safer for the home and the environment. As science revealed the risk factors associated with heart disease, Melaleuca’s Vitality for Life expanded to include patented and proprietary heart health solutions.
Melaleuca has become the embodiment of the mission envisioned over 20 years ago—“Enhancing the Lives of those We Touch®.” The name “Melaleuca” has become a great brand, but today fewer than 3% of all the products feature Melaleuca Oil as a key ingredient. The name “Melaleuca” was kept because, while the products have moved beyond Melaleuca Oil, the name “Melaleuca” has come to represent a tradition of quality, effectiveness, and naturally sourced alternatives.
For millions of people around the globe, Melaleuca now represents the power to enhance lives physically, mentally, and financially. We are sure that nature will continue to provide a variety of solutions that will help make life easier, cleaner, and healthier than ever before. Our challenge is to continue to discover the solutions that nature has provided. As we look to the future, you will find Melaleuca on the forefront of those efforts. We see new innovations, new ingredients, and new ways to combine the best of science and nature to off er exclusive products you won’t find anywhere else. That’s what Melaleuca: The Wellness Company® is all about. Melaleuca Review
–from the June 2007 Issue of Leadership in Action magazine
