“The world needs us now more than it’s ever needed us.“ –Frank L. VanderSloot
As we approach this year’s annual Convention and prepare to celebrate our 24th year as a business, I can’t help but be extremely proud of how far we’ve come. When I review the awesome product line that we have, with many exclusive products, and realize there is nothing anything like them in the world, and knowing what is on the horizon, I cannot help but look towards our future with great excitement and anticipation.
Although our goal has always been to become a great company, and although some have given Melaleuca accolades of having achieved greatness, we have never claimed to have achieved that goal. But, I believe that we are now on the verge of achieving that greatness. Since greatness is a relative term, there are many ways to measure it. Based on the number of lives that have been enhanced over the years, one might say Melaleuca is already a great company. But if you measure us today, compared to what we are on the way to becoming, then clearly we have not yet reached any stature of greatness whatsoever. I tend to use that measurement. But as one evaluates where we are and where we are headed it is evident that the claim to greatness is right around the corner.
We stand alone in the marketplace. It is hard to imagine how any company can catch up to us. The mass marketers won’t even try. They are far too ingrained with cheap, low-quality products that they have been introducing into the marketplace through the mass-market medium for decades through stores like Wal-Mart, Safeway, Kroger, Albertsons, and Costco. It’s too late for them, based on the reputations that they’ve now established for themselves over the last several decades, to change their model and start introducing quality products. In fact, their chain of marketing won’t allow them to do that. The grocery store model or the chain store model won’t allow it. For them, it’s all based on price. No one in the mass-market media is talking about quality products. The reason they’re not talking about quality is because they can’t substantiate it. So they try to sell their products on name recognition and sex appeal. It appears that having quality products with healthy ingredients is a niche that belongs only to us. And from a business opportunity perspective, it doesn’t appear that any multi-level marketer or any other direct sales company will ever be able to catch up with us. The bogus claims of the juice companies have been refuted and the juice companies are on the demise. The original excitement attracted a lot of customers rapidly, but now as the lack of substance of their product line has been exposed, they are losing their customers just as rapidly as they gained them.
That’s been the case with so many multi-level companies. They bring some wonder product to the market, they stir up a lot of excitement, and they make gurus out of their CEOs. They price their products enormously high—much higher than the public would normally pay for such a product. They wave big checks, and they sell inventories to the masses on the promise of getting rich quickly. But when the lack of substance of their product is revealed they only last for a very short time. We’ve never seen a multi-level marketing company yet that’s willing to invest in the science necessary to create a quality product. They’re unwilling to pay the price for research and development and believe that they can fool people on the long term. They seem to subscribe to the philosophy that if you give it enough hype you can sell a snowball to an Eskimo. They forget that after he finds out that you duped him, he’s going to dump your product and simply stop buying it.
So here we stand, alone in the marketplace, with over 350 quality wellness products substantiated by science and available at reasonable prices, products that are a far better value than what people are paying at the grocery store. We have dozens of what we call “jaw-droppers”—The Vitality pack with Oligofructose Complex™, Phytomega®, ProvexCV®, Renew™, Replenex®, Access™, Diamond Brite®, FiberWise®, Prostolic®, NutraView®, Sustain®, Envia™, MelaPower®, Sol-U-Mel®, Sol-U-Guard Botanical®, Pain-A-Trate®, the Gold Bar®—and the list goes on and on. Products that are unmatched in both effectiveness and value. Imagine anyone trying to catch up with us, especially given the fact that we are continuing to run hard at a full pace. We have a 24-year head start! Our formulas are protected. No one is more aggressive in research and development than we are! Couple that with the fact that we have the only viable long-term residual income opportunity in the marketplace. We’ve outlasted them all! We are now larger than almost every direct-selling company in North America and certainly have the most successful story in the last two decades in North America. And instead of slowing down, we are picking up the pace. We will launch some exciting new products at Convention, and, better than that, we will add more funds to the Melaleuca Compensation Plan. We will put our people’s futures more into their own hands as opposed to relying on someone else in their organization to catch fire and build. Commission payouts will be more rapid, and our entire business opportunity will make dramatic gains in both short-term and long-term viability.
The world needs us now more than it’s ever needed us. We do not believe that government control over business and the free enterprise system will lead us out of the economic doldrums. We believe that free enterprise, without government intervention, will bring the biggest opportunity to individuals, to families, and to our economy. No company on this planet offers prosperity to the average individual better than Melaleuca. We have the answer for the average person, the little guy, the guy who wasn’t born into wealth, the guy who started out with nothing, and the guy who still has nothing today. We have the answer for elderly couples who have lost their entire retirement savings in the last 12 months. We have the total solution for them. We could show you hundreds of people who’ve joined us after their retirement age and have made a literal fortune with Melaleuca and still have free time to enjoy their prosperity and their grandkids. It’s been time tested. It’s met every challenge. For those who need hope, we can give them hope. Those who want to build a future for themselves—we can give them a vehicle to do exactly that.
We approach Convention with great anticipation, not only in the U.S. and Canada but in countries all over the world: Taiwan, Korea, Japan, Hong Kong, Singapore, and China, England, Ireland, Scotland, and the Netherlands are all growing at a rapid rate. Melaleuca business builders in those countries are building their organizations like never before.
Never has there been a company more prepared to fill the needs of the average household. For those who are just contemplating starting, we would say now is the time! Get your act together. Make the decisions necessary to invest yourself in this winning economic venture. You will not need to invest any money, but you certainly will need to invest your time. And if you spend your time on the Seven Critical Activities that we teach at Convention, we promise you a tremendous financial return on that investment.
We say “Thank you!” to all of those who have been with us over the last two decades. And say to those who’ve just joined us, “Welcome aboard.” We’re on a fantastic journey! The world is our playground. Those who throw in with us and who make the decision to invest in their future with us will prosper with us.
Sincerely,
Frank VanderSloot
President & CEO
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- Melaleuca Introduction – Frank VanderSloot
- True Residual Income – by Frank VanderSloot
- Our Future Depends on Our Focus – Frank VanderSloot
- You Can’t Catch a Thing Unless You Keep Your Line in the Water – Frank VanderSloot
- Better Products. The Secret of Our Success at Melaleuca
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These products seem to be from natural sources which are always beneficial for the consumer. I think it best to try products because what works for one does not always work for another for various reasons.