When Melaleuca decided to tackle the hair care problems women experience every day, they didn’t just want to make a better hair care line— they wanted to make the best one.
Daily Hair Care Frustration
When it comes to hair, women want to be able to express themselves through their style yet still have healthy, soft, shiny hair. It doesn’t seem like an unreasonable request, but it’s often unattainable, leaving most women frustrated day after day.
Walk into any professional salon and take a look around. Hundreds of products line the shelves, each dedicated to a specific task. With an arsenal like this available, it seems like women should never have a bad hair day. But the truth is these products can be harsh and may create as many problems as they address.
Another problem with mainstream hair care is a huge gap in color protection. About sixty-five percent of women in the United States color their hair—definitely a majority. Yet the majority of hair care products don’t address color protection at all. And while women could seek out color protection in specialty products, they are often forced to choose between a shampoo that would protect their color and one that would enhance their style, like a volumizing formula. The same was true for other kinds of protection: UV, thermal, and anti-breakage protection. Protecting hair in a variety of ways is essential to keeping it strong, healthy, and manageable, but most products only focus on one area of protection—which means that women would either have to use four different shampoos or leave their hair vulnerable to damage.
Accepting an Impossible Challenge
When Melaleuca decided to tackle the hair care problems women experience every day, they didn’t just want to make a better hair care line—they wanted to make the best one. They challenged themselves to create a new standard of professional hair care that offered full protection in every product while delivering amazing styling results in gentle, sulfate-free formulas. Inspired by nature and powered by cutting-edge science, this new line would be known as Sei Bella Luxury Hair Care.
Creating formulas with multifaceted protection would definitely solve the problem. But combining more than one or two benefits in a single product was unheard of. Although many scientists knew which ingredients provided which benefit, combining those ingredients into an effective product with full protection was very difficult. The science was beyond what any other brand had developed. The Melaleuca scientists certainly had their work cut out for them.
Beginning with the most trusted ingredients from nature—like sunflower, creatine, wheat, sandalwood, and soy— Melaleuca scientists developed hundreds of prototypes. And they scrapped hundreds of prototypes. Each failure taught the scientists something new. By the end of 2009, Melaleuca scientists had created Protection Complex Technology™—a patent-pending breakthrough that combines color, UV, thermal, and antibreakage protection into every sulfate-free hair care product. Finally, Sei Bella Luxury Hair Care was ready to be tested.
Tested, Proven, Exclusive
Two years of third-party, double-blind, independent testing on 800 worldwide participants allowed Melaleuca scientists to perfect the formula. As the most-tested product line in Melaleuca history, the results speak for themselves. Sei Bella Luxury Hair Care beat leading salon brands in a variety of tests. In fact, it protects color better than Pureology®—abrand known for its color protection.
Sei Bella Luxury Hair Care made its debut during Convention 2011. It was an instant hit! Sulfate-free formulas with a full-spectrum of benefits in every single product made it a first in the hair care industry. Nowhere else will you find a volumizing mousse with thermal protection. A hairspray that protects color. Sulfate-free shampoo that has four different protections and delivers ultra-hydration.
Women no longer have to choose between essential protection and amazing style. For the first time, women can have it all.
(This article taken from the December, 2011 issue of Leadership in Action magazine.)
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Luxurious hair care at an affordable price. I feel like a million bucks when I use this, the results with my fine thin hair are unlike any other product I’ve tried before. I love it!
My daughter and I have been using the Sei Bella cair line since its launch last year. We love it. My hair is now permed and the curls are soft and manageable. My daughter straightens her hair and it has color streaks. Between the curl enhancer product and the shampoo and conditioner, her hair is soft, shiny and straight – just the way she likes it. Great product!
My hair has never been my crowing glory, until Sei Bella! The first thing I noticed was the shine – my color treated, limp, baby fine hair looked lush and healthy! I love the Volume shampoo and cream rinse, Soft Hold styling cream and Classic Hold finishing spray. That’s all I need for great looking hair!